Bitget marks eighth anniversary with push into traditional assets

The exchange is positioning its UEX model as a bridge between disparate asset classes, allowing users to trade digital assets, derivatives, and equity tokens within a single account. This expansion follows a rapid product rollout over the past two years, including the introduction of stock perpetual contracts, contracts for difference, and tokenized stock products powered by infrastructure providers like Reality. According to internal company data, non-cryptocurrency products accounted for as much as 40% of the platform's total trading volume at points during the previous year.

To mark the milestone, Bitget has launched several promotional campaigns, including the KCGI 2026 contest and a storytelling initiative offering 50,000 USDT in rewards. These efforts coincide with a broadening of the platform's proof-of-reserves reporting, which now covers more than 20 digital assets. The exchange reported a 122% reserve ratio in its most recent disclosure, though it maintains that these snapshots do not replace a full, independent financial audit. As the firm eyes its ninth year, CEO Gracy Chen noted that the strategy focuses on the convergence of institutional participation and AI-driven trading tools, with the exchange reporting a 45% increase in net assets held by institutional clients during the second quarter of 2026.