Bybit Enters Indonesia Through NOBI Acquisition

The newly rebranded Bybit Indonesia will roll out more than 500 trading pairs, integrating its global liquidity and risk control systems with local management expertise. Lawrence Samantha, who previously served in NOBI’s senior leadership, has been appointed CEO, with Dionisius Evan and Steven Gotama continuing as COO and CMO respectively. This leadership continuity aims to balance Bybit's international infrastructure with a deep understanding of Indonesian regulatory requirements.

Indonesia’s digital asset landscape has seen significant maturation, with official data recording over 21.37 million consumer accounts as of March 2026. The Financial Services Authority, or OJK, has tightened oversight, licensing 31 crypto-related entities by the first quarter of the year. Bybit’s entry follows a similar path taken by other international firms, such as BTSE, which recently launched a regulated Indonesian platform through a joint venture. For Bybit, this acquisition serves as a strategic pivot toward broader financial services, including custody and cross-border banking, following its recent expansion into the United Arab Emirates market.