ORANGE JUICE Secures $40 Million to Build Business-Backed Bitcoin Treasury

The firm targets businesses generating between $1 million and $10 million in annual cash flow, allowing founders to either retire or stay on with equity in the parent company. Founding partner Nico Lechuga emphasized that the model prioritizes decades-long ownership over the short-term turnover common in typical venture funds. While the company has yet to announce its first acquisition, it plans to support portfolio companies with an internal team focused on business improvement and artificial intelligence integration.

Anchor investor Ricardo Salinas, chairman of Grupo Salinas, backed the initiative, noting that the strategy anchors digital asset accumulation in tangible operating income. This approach contrasts with other corporate treasury models that rely heavily on debt or securities issuance to fund Bitcoin purchases. The founding team includes industry figures such as Jeff Booth, Lyn Alden, and Adrian Steckel, many of whom have ties to the Bitcoin-focused firm ego death capital. While ORANGE JUICE intends to pursue a public listing to increase liquidity, the company has not yet provided a specific timeline for its market debut or its initial Bitcoin purchase.