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The Financial Ways
The Financial Ways
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Bitcoin Japan pivots to treasury strategy with $60M funding round

After a failed attempt to build a crypto reserve last year, Tokyo-listed Bitcoin Japan is attempting a fresh start with a 9.66 billion yen ($59.5 million) capital raise. The company, formerly known as Horita Marusho, intends to dedicate approximately 7% of these proceeds to its inaugural Bitcoin purchase.

Bitcoin Japan pivots to treasury strategy with $60M funding round

The financing package involves issuing 1.5 billion yen in unsecured convertible bonds alongside a series of stock acquisition rights, structured through the Cayman Islands-based EVO FUND. Should these securities reach full exercise, the firm anticipates net proceeds totaling 9.657 billion yen. While the Bitcoin allocation is the headline, the majority of the capital is earmarked for other ventures: 3.756 billion yen for private equity, 3.503 billion yen for South African rare earth mining, and 1.446 billion yen for Robot-as-a-Service infrastructure.

This capital injection arrives at a critical juncture for the firm, which has reported operating losses for eight consecutive years. Following its 2024 rebranding from a textile trader to a digital asset treasury company, Bitcoin Japan has yet to hold any Bitcoin on its balance sheet. A previous fundraising effort, which aimed to secure nearly 1 billion yen for a Bitcoin treasury, stalled due to poor share performance and ultimately yielded no funds for crypto acquisitions. Management now plans to deploy the new funds selectively based on market conditions, though they have not provided a specific purchase timeline or target holdings. The aggressive financing strategy comes with significant dilution risks, potentially increasing the company’s share count by as much as 115%.

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